Privacy-friendly web analytics
What you really need to know – and how little data is needed for it.
Do I need analytics at all?
Many small websites manage without analytics. If you use no statistics you usually don’t need a consent banner for analytics cookies either.
If so: options
Server-side evaluation of log data, self-hosted statistics without cookies, or services designed to be usable without consent. Whether a solution is consent-free depends on the technical design and legal assessment.
Designing consent properly
Where consent is needed, “reject” and “accept” should be equally easy to reach. Scripts may only load after consent.
Our approach
We build websites so they work without third-party tracking. If statistics are wanted, we only load them after consent.
Note: this is not legal advice.
Note: this article is general information and not legal or tax advice.
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